Clothing is a language. To understand it, you need to know the stories of the people who created it. That is how Fashion Book Club was born — the sixth motif of 10motifs, our online club about fashion and art.



How the club works
Each month — one fashion legend. Members receive:
- A book — a biography or the history of a fashion house
- A film — documentary or feature
- The story — the era, the shows, the scandals, the facts
- The present day — how the house lives now and which codes it preserves
- An online meeting where we discuss everything together
You can take part from anywhere in the world. The meeting lasts about 90 minutes, and a recording is available afterwards.
Programme
- John Galliano: genius, fall, comeback
- Schiaparelli and Dalí: fashion and surrealism
- Saint Laurent and Lagerfeld: Paris in the 1970s
- Margiela: the designer without a face
- Vivienne Westwood: fashion as protest
- Chanel: myth and truth
Who the club is for
For those who know that clothing is a language. For those curious about how fashion is connected to art, politics and time. No professional knowledge is needed — curiosity is enough.
Who hosts it
The club is hosted by Aleksandra Zhuk, founder of 10motifs. More than ten years in European fashion, training at École Lesage, work with luxury brands in Paris.
How to join
Message us on Instagram @10motifs or on WhatsApp — we will send you the details of the next meeting.
Avec amour, 10motifs