Slow fashion with love for details
We don’t make clothes by the thousand. We create pieces in small batches, by hand, in Vilnius — pieces you want to wear for years and pass on.
Three 10motifs principles
Step by step
For us sustainability is a path, not a buzzword. We don’t promise perfection, but every season we take one more step: less waste, more handcraft, pieces that last longer.
Honesty
We tell you what a piece is made of and who made it. If something doesn’t work yet the way we want, we say so openly.
People over volume
We care about the craftswomen we work with, the customers who wear our pieces and the community around 10motifs.
Handcraft
Every 10motifs heart is crocheted by hand. Embroidery — including beadwork in the Lesage couture technique — and decor are made by hand in our Vilnius atelier: Aliaksandra, our team and our craftswomen.
This is the brand’s second motif: preserving Belarusian traditions and handcraft in the age of automation.
A second life for materials
- Fabric leftovers become unique appliqués — so two identical pieces are rare
- Net totes are knitted from yarn left over from clothing production
- We sew in small batches and to order, so we don’t make more than needed
Materials that last
We choose what feels good and lives long: mercerised and French cotton, pima cotton, wool, hypoallergenic yarn. Better one piece you wear for years than five you tire of in a season.
What we can’t do yet
Fully sustainable clothing doesn’t exist: materials, packaging and shipping always leave a footprint. We don’t call ourselves a “green brand”. We simply try to make less, but better — and reduce our footprint every season.
How to care for 10motifs pieces
If something happens to your piece, write to us — where possible, we’ll help repair it.
About 10motifs
