What is inside is now outside
10motifs is a brand of handmade clothing and accessories from Vilnius. We embroider words and signs that matter: “I love”, “together”, “kisses”, your name or your own message. This way clothing becomes a language for feelings — and a way to recognise your people in any city in the world.
Every piece is made in Vilnius by founder Aliaksandra Zhuk, our team and our craftswomen.
Shop the collectionVisit the showroom
How the 10motifs heart was born
The brand was born in 2020. It started as ZIBRA and became 10motifs — ten motifs, ten meanings we gradually reveal in our pieces.
Our roots are Belarusian, and you can see it in the details: Belarusian words on clothes, handcraft, care for traditions. There is also a lot of Paris in us — French lightness, love of detail and couture technique.
The hand-crocheted heart became our sign: quiet but recognisable, it helps people find each other in different countries. Today we ship 10motifs to more than 30 countries.
Aliaksandra Zhuk
Founder and creative director of 10motifs. More than ten years in European fashion: clothing design, luxury buying in Paris and brand representation at Who’s Next and Première Classe.
- Fashion designer by education
- Couture embroidery training at École Lesage, Paris
- Costumes for a play at the Vilnius Old Theatre
- Two-time winner of “Fashion Mill” and winner of “New Names” at Belarus Fashion Week
- Three awards at the FIL ROUGE festival in Paris
What we believe in
Our name holds ten motifs — meanings that matter to us. We have revealed six so far; the rest we will discover together with you.
Emotions in details
We create emotions, not just clothes: in the design, the packaging, the hand-signed card.
Belarusian traditions and handcraft
We preserve and share Belarusian cultural code, handcraft and colour with the world.
Care for nature
Fabric leftovers become unique appliqués, leftover yarn becomes new pieces.
Community and workshops
We host embroidery and knitting workshops in different cities, bring people together and support young talent.
Love for animals
A collection for small dogs and cats — looks that beautifully match their owners.
Fashion Book Club
Each month, one fashion legend: a book or film, the story, the facts and an online meeting about how fashion connects to art, politics and time.
Embroider your own message
We host embroidery and knitting workshops in Paris, Amsterdam, Warsaw and Vilnius. Each participant embroiders a personal message on a T-shirt and takes it home.
It is our way to share the craft and gather people who speak the same language. A workshop can also be booked for your team.
Workshop for your team
Come and visit us
Our showroom is in Vilnius Old Town, at Totorių g. 21. Try on pieces, have a coffee, meet the designer and order personal embroidery. We can sometimes adjust a piece to your wishes or take an order in another colour.
Totorių g. 21, Vilnius · Tuesday–Sunday, 12:00–20:00 · +370 618 73304
“Sometimes the most important thing is said without words. We make pieces that speak for you.”
Avec amour, 10motifsFind your message
Handmade jumpers, T-shirts, accessories and gifts — with your words or ours.
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