{"id":36226,"date":"2026-10-28T13:16:57","date_gmt":"2026-10-28T11:16:57","guid":{"rendered":"https:\/\/10motifs.com\/?p=36226"},"modified":"2026-10-28T13:27:17","modified_gmt":"2026-10-28T11:27:17","slug":"no-black-friday-at-10motifs","status":"publish","type":"post","link":"https:\/\/10motifs.com\/en\/no-black-friday-at-10motifs\/","title":{"rendered":"Black Friday at 10motifs: no discounts, just love"},"content":{"rendered":"

Dear friends,<\/p>\n

at the end of November everything starts to rush: “\u221270%”, “today only”, “hurry”. In our atelier on Totori\u0173 these days feel like any other \u2014 a soft smell of coffee, balls of red yarn on the table, and one of our craftswomen knitting another heart. Slowly, stitch by stitch.<\/p>\n

I thought for a long time about whether to do Black Friday. And I realised I don’t want to. Let me tell you why \u2014 honestly, as I would tell a friend.<\/p>\n

Every heart has been held in someone’s hands<\/h2>\n

One heart takes 20\u201330 minutes. It is knitted by me or by the craftswomen we have worked with for years \u2014 they put a little piece of themselves into every stitch. A 50% discount would mean asking them to work twice as fast or earn half as much. I can’t do that \u2014 it wouldn’t be fair to them, or to you.<\/p>\n

Our price is the same all year round<\/h2>\n

We have never raised prices only to “cut” them beautifully later. A sweater you buy in November costs the same as in March \u2014 simply because that is what good yarn, handwork and the box we wrap it in really cost.<\/p>\n

Fewer things, but loved ones<\/h2>\n

I would love our pieces not to get lost among impulse buys, but to become the one \u2014 warm and familiar, the one you wear to see off winter and to meet friends, and the one your mum will definitely ask to borrow.<\/p>\n

Instead of a discount \u2014 a little care<\/h2>\n